Economic crisis did not love the new concept of consumption goods patriotic foreign goods - Haier re

Began in the fall of 2008, the global economic crisis has affected most of the world trade and business?? It to make global business are suffering from high inflation to changes in the pain of deflation. More far-reaching influence is pervasive in the global market downsizing, get, bankruptcy breath, urban families how to maintain a high quality in this crisis, life is particularly important. Whether due to the unpredictability of economic crisis brought home how much the city can give far-reaching effects, these families began to change traditional consumption habits. Reporter in Shanghai, Beijing and Guangzhou cities in 2008 to buy 17 Refrigerator Interviews with Chinese families found the process through their purchase of refrigerators reflect the economic crisis is changing the world, including China, including urban consumer brand awareness, product cost-effective and practical aspects of acceptance, they unwittingly changes in the economic crisis opened a new way of life of urban families. Affect consumer attitudes of urban residents The economic crisis, China has gradually abandoned urban residents turned to China to buy foreign brands and domestic refrigerator brands. Economic crisis, the Chinese enterprises, especially exporters operating environment has undergone profound changes, and a direct impact on disposable income of urban residents in China with the concept of consumption. According to the Horizon Research Consultancy Group, completed at the end of a 2009 urban consumer confidence and consumer expectations of the family survey: domestic urban half of the people to "save more, and reduce the consumption and investment," agrees. This concept of consumption for urban residents is no longer foreign brands over superstition. Reporters on the three cities, four in sales, real estate, trade, manufacturing industry, white-collar elite four different interviews that: the economic crisis began, they were willing to buy foreign brands for the refrigerators to pay part of the money, but now does not think so . "In the past, or a good face, that of foreign brands of refrigerators has the scale, in fact, these brands are now designed and produced in China, with more to spend several hundred dollars to buy one close to the 'foreign trademark' of the refrigerator, why not buy a local Chinese More is more first-class brand. "Golden Resources Mall in Beijing, the world engaged in the sale of a white-collar workers to tell their own awareness of the brand new, and he lies in early February just bought a new pair of Chinese companies manufacture door refrigerator . In fact, urban residents of the home refrigerator brand recognition in China are reflected in sales data. According to the State Information Centre of Statistics data show that in China, brings together Europe, Asia, the U.S. global brand refrigerator market, China's domestic market share in fridge brand more than 60%. From these data we can see that Chinese urban residents more attention to China's refrigerator brand. Does not mean that on every opportunity for both Chinese refrigerator brand. Although the original advocates of "foreign brand" of the urban population began to favor the Chinese refrigerator brand, but they pursue high quality of life but did not change. Therefore, they choose the brand of Chinese domestic refrigerator, the same will first consider the product design, workmanship, brand, quality and other factors. In other words, the economic crisis, China's urban population change is the brand recognition, but does not change life in the pursuit of high quality. Preferred high-quality refrigerators Horizon Research Consultancy Group survey: As the stock, funds, salaries, work unpredictable change occurs, so that 54.5% of the domestic urban residents will choose to save more, 2009. This regard, the majority of urban residents choose over his "pocketbook" for calculating the live, "reasonable prices" has become an important weight, many people shopping, "saves every" naturally become the people's "mantra", Chinese the traditional sense of thrift is re-activated. The face of the new concept of consumption, the original choice for a good face and close to "foreign trademark" of the "China-made" urban nature will not buy a nothingness of "face" have to pay thousands of dollars more . That being the case, then the economic crisis in the Chinese urban residents would be how to choose a refrigerator it? "Last year in the first half, I also consider the purchase of foreign investment in the refrigerator after the brand, but the second half of last year, my idea is shaken, but to buy a refrigerator in mid-February this year, I finally bought a Taiwan and China The three companies manufacturing the refrigerator. "Lujiazui in Shanghai, told reporters the work of Miss Gao made the remarks.

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