Economic "winter" in Aspects of the printing business

Not yet bottomed out in the current economic crisis, when the printing business in the end should put their money to where? Some say that money on deposit, which is a grain of truth, such enterprises is like huddled in the cold, Paul momentary warm; some enterprises, not only from the perspective of economic cycles, "depression" but find a "structural change factors" based on the decisive change business models and continue to "invest", took the opportunity to enhance competitiveness and market shares. Such enterprises, is like running in the cold to move, heat, eventually not only survive but also live better.





Successful entrepreneurs know that investing in the economic crisis, there are two main emphases: first, technology second is marketing. Investment in technology innovation productivity, and investment advertising and marketing, in this situation easier than ever to improve market share.





One can enhance the production efficiency of the technology investment

The arrival of the economic crisis all Wujin his wallet, the environment of tight liquidity, the company hardly going to buy expensive printing devices. However, the reduction of investment does not mean not to invest, these printing companies in order to blaze a way to survive in the besieged, they must improve their production efficiency. Therefore, the printing press control system, small color measurement tool, multiple systems can be finishing a series of inexpensive products became their primary goal. These products only require a little investment to the printing enterprises can bring substantial improvement in efficiency.





In addition, staff training, new technology is also is an effective investment. Talent is the greatest wealth, only those with the high-quality personnel, the printing business to the transformation of the original technology, using new technology and optimize the workflow process to get a greater return. If the "time is money", then "efficiency is the business of life", therefore, can enhance the production efficiency of technology investment is absolutely printing business through the economic winter of a magic weapon.





Second, stick to their marketing strategy

Still has not gotten the time to cut advertising budgets. Some studies have shown increases in economic recession corporate marketing budgets are often able to lower the cost of expanding its market share, and get a good return on investment. If you have to cut costs, it is also necessary to keep a small advertising on the release frequency. Direct means of increasing the application, which allows you to better measure ROI on marketing activities and access to more direct marketing.





From the American Marketing Association recently released research report, we can see that: 60% of marketers agree that the cancellation or reduction in spending on key marketing programs is their difficult economic times the maximum error committed. Smart companies in financial difficulties will not stop its marketing campaign when, on the contrary, they will use this special time to launch a massive publicity campaign to attract customers, throw off opponents, to create new sales opportunities.





Third, understanding of customer needs, speak with the product quality

Economic crisis sweeping the globe in the case of the printing business customers of course, unable to escape. As a business, you should take active steps to understand their customers want from what you get. Do not think that low price is their only sought, and blind price war will only make the printing companies deeper into recession.





The economic downturn, customers often are looking for a number of higher cost products, so companies can print their own products to conduct a re-assessment, and based on customer feedback in a given period, adjusted their product mix. In addition, they should adhere to understand the customer's purchasing habits, and maintain the right product and service portfolio. In addition, to their own excellent quality rather than cutting corners to retain customers. If you can, when the recession to provide high quality services and products, it must be able to win customers importers.

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