Printing Companies To See How The Economic "cold" Stand Out

As head of the printing business, you also, like Barack Obama as the new President of the United States to develop and prepare the implementation of the market belongs to your business stimulus plan? In every economic downturn, innovative marketing strategies are treating the symptoms and treatment, and in today's economic "cold", the response to the recession recipe is endless.



New marketing rescue New York Direct Alliance (Marketing Alliance in New YorkCity) President and Chief Marketing Officer Alin Jacobs said: "to ensure that companies maintain a satisfactory level of profitability, the fact the first thing to do is the printing business must at all times firmly grasp the quality of their customers. "AlinJacobs emphasized this point," economic 'cold' the dawn of what we strengthen the business with customers Cooperation Excellent relationship between the period, its the best possible service, set up is different from your competitors differentiate similar advantages of more intensive for the customers you can bring value-added services. Only by doing this can we cultivate a loyal customer base stable, despite the economic downturn appears to have paid a lot, but eventually you will gain unlimited when the economy recovers. "



Yes, as head of the printing business, you do need to present a clear road map for corporate revitalization, and to consider the implementation of key points, "Perhaps many people have heard various versions of how to survive the economic crisis and the way the story, but perhaps they did not realize that, through some special cost-saving measures and an effective marketing tool, even in such adverse economic conditions, can still improve their ROI, "Marketing academics Group (MarketingSavantGroup) CEO Dana VanDenHeuvel propose a novel point of view, "this highly operational approach for those who wish to obtain the economic downturn continued steady growth in profits and bring new inspiration."



Marketing scholars Group (MarketingSavantGroup) is introducing a 90-page book, "Marketing in Adversity: smart marketers of anti-recession strategy" (Marketingin a Downturn: Recession-Proof Strategies for SmartMarketers). The book encompasses the world for more than 25 top-level marketing managers, consultants, managers and business owners of the interview data, they share their most effective use of marketing strategies to ensure stable economic recession levels and profitability stable economic growth.



To avoid price war "In the current economic environment, buyers and sellers are most concerned with price, is not I am better than my competitors offer lower prices I will be successful? Is not the case.", Ai Media Group (New York) founder and chief operating officer SergioAlvarez said, "As a unique printing company, I can offer our customers unique services which enable them to enjoy the unparalleled benefits, once the exclusive advantage of this formation and development can have some loyalty to attract customers, many printing companies have begun to focus on 'Interactive Marketing', and to maintain long-term close contact with customers, accurately grasp the needs of customers, a comprehensive plan to meet customer Purchase And the sudden demand. Your customers will not print to find the lowest price provider, but rather a concern to his needs, trusted print suppliers. "



New York Direct Alliance (Marketing Alliance in New YorkCity) President and Chief Marketing Officer AlinJacobs the economic crisis also may be worried about the outbreak of the price war, "when playing the price war intensified, more printing companies to ensure their machines non-stop, but with lower prices to meet their customers could be lost at any time. In addition, we expect postage to rise, which will lead to Direct mail Advertising Chamber of Commerce will be transferred to the printing cost pressures are involved, in order to maintain the direct mail industry's profits, and according to our analysis, this economic recession because of the adverse effects will continue until next year. "



"While the hurricane is still far from the horizon, but we must prepare in advance the prevention of" Marketing scholars Group (MarketingSavant Group) CEO VanDen Heuvel stressed that "the present economic crisis Silue, printing companies must take into account the market stimulus plan comprehensive, in addition to cost savings, effective marketing strategy will also promote the market return on investment immediately. "



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